WINE SCHOOL: Aroma Seminar II

WINE SCHOOL: Aroma Seminar II

Aroma Seminar with Dr. Melanie McBride

Thursday March 1st | 7-9pm

IWEG Drinks Academy | 211 Yonge Street, Suite 501, Toronto, Ontario

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Join wine enthusiasts and professionals as we invite back Dr. Melanie McBride to host another Aroma Seminar  co-hosted with IWEG. Dr. Melanie McBride hosted our interactive first sensory aroma class and is returning to teach how to focus on key properties and characteristics to better identify various aromas. As an educator and researcher Dr. Melanie McBride brings the latest findings in neuroscience to help wine tasters better identify aromas. With with her ‘materials centric’ approach, this interactive wine tasting will be one of the most unique ones you’ve been to. It will be hands on, experiential while learning and tasting wine. The session will introduce you to unique, fine and uncommon aroma resources. By the end you’ll be able to DYI Aroma Library for better and more focused tasted.

Perfect for wine lovers and sommeliers looking to develop their tasting skills.  In collaboration with IWEG we’re pleased to bring a researcher like Dr. Melanie McBride to expand our wine skills. Sign up here:

Aroma Seminar II

More About Dr. Melanie McBride: Dr. Melanie McBride is a postdoctoral researcher in the Faculty of Education at York University and founder of the ‘Aroma Inquiry Lab’ at Ryerson University’s Responsive Ecologies lab. Melanie’s research investigates the ‘hidden curricula’ of aroma culture with a focus on learning inquiry and DIY making practices with aroma materials. She has undertaken site-specific research of aroma-rich sites in Canada and France to explore the use of raw, living and processed aroma materials in various learning contexts. Her research contributes to providing more ‘ecologically’ situated and creative approaches to learning, communicating and making with aroma ‘from the nose down.’ For a more detailed overview of Melanie’s academic work and educational background please visit her website:

Melanie McBride